by admin | Apr 22, 2025 | Business Models, Experience, Innovation, Marketing, Strategy
Summary: In this article I explore the two things fitness professionals must master to succeed: becoming truly unique and delivering a client experience that’s impossible to ignore. 5 things you’ll learn in this article: Why most fitness professionals confuse “being...
by admin | Apr 1, 2025 | Business Models, Innovation
Summary: In this article I unpack the six-step system I use (and recommend to fitness business owners) for launching a successful fitness side hustle – from identifying real problems to testing and scaling the idea. This is based on the process we follow in the...
by admin | Mar 4, 2025 | Business Models, Innovation, Strategy
Summary: In this article I explore whether gym owners should add Hyrox training to their fitness business, by unpacking six key questions to help decide if it’s the right strategic fit. 6 things you’ll learn in this article How to assess whether Hyrox actually solves...
by admin | Feb 4, 2025 | Business Models, Innovation, Marketing, Money, Strategy, Systems
Summary: This article uncovers the ten key questions every fitness business professional should ask to evaluate their side-hustle ideas, boosting the chances of success while minimising risk. 5 things you’ll learn in this article: How urgency can determine the...
by admin | Dec 3, 2024 | Business Models, Strategy
There are only five things a fitness business needs to do. And if your business fails, it is only and always because your business has failed in one of these five areas. Every fitness business that’s failed can be traced back to one of five things. The good news is,...
by admin | Nov 14, 2024 | Business Models, Innovation, Money, Strategy
If you’ve consumed any business related content in the 2020s, then you’re probably sick of the word ‘pivot’. It basically refers to changing the direction of your business without completing scrapping where you are currently. And that’s what I’d like to introduce to...
