by admin | Apr 22, 2025 | Business Models, Experience, Innovation, Marketing, Strategy
Summary: In this article I explore the two things fitness professionals must master to succeed: becoming truly unique and delivering a client experience that’s impossible to ignore. 5 things you’ll learn in this article: Why most fitness professionals confuse “being...
by admin | Apr 21, 2025 | Innovation, Marketing, Strategy
Summary: In this article I explore how fitness professionals can use storytelling to spread ideas, connect with clients, and grow their business by making their message memorable and impactful. 5 things you’ll learn in this article Why facts alone don’t sell and how...
by admin | Mar 22, 2025 | Innovation, Marketing, Strategy
I spoke with Renee Cabassi from ‘Say Yes Fitness’ about her practical strategies to become locally famous in your fitness niche. Renee defines ‘locally famous’ as being the known or go-to person within your specific niche in your local...
by admin | Feb 4, 2025 | Business Models, Innovation, Marketing, Money, Strategy, Systems
Summary: This article uncovers the ten key questions every fitness business professional should ask to evaluate their side-hustle ideas, boosting the chances of success while minimising risk. 5 things you’ll learn in this article: How urgency can determine the...
by admin | Nov 20, 2024 | Innovation, Marketing, Money, Strategy
If you’re like a lot of fitness business owners, you’re probably asking the wrong question when it comes to growing and scaling a successful business. And this wrong question might just be sabotaging your business and dooming it to failure without you even knowing it....
by admin | Nov 14, 2024 | Marketing, Money, Strategy
Short on time? Here’s a quick summary: The book ‘Traction’ outlines 19 marketing channels to achieve consistent growth for fitness businesses. Use a multi-channel approach to diversify client acquisition efforts and boost growth. Leverage unconventional PR, SEO, and...
