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Designing a remarkable PT session clients will rave about
The following article is based on the 2026 Fitness Business Client Experience Workshop. Learn more about that event here. As a...
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MY MOST RECENT articles
Stop Outsourcing the Wrong Things to AI
Summary: In this article I explore why most people use AI backwards, outsourcing the journey when they should protect it, costing themselves growth...
I built a business from zero and documented every step
Summary: In this article I explore how to build a new business from market problem to launch, using research, IP, branding,...
Why I’m betting my business and my career on customer experience
Summary: In this article I explore why customer experience, not AI, is the real competitive advantage of the future, and how service...
Four simple steps to charging $10,000 for your service
Summary: In this article I uncover the pricing mistake leaving fitness professionals underpaid, and share the four-step approach I used...
How you can use agentic AI to earn more money and win back time
Summary: In this article I explore agentic AI, how it differs from chat-based AI, and why delegating to it rather than using it can help...
The Ultimate Guide to Business KPIs
Summary: I explain why most business owners glance at numbers without using them well, and share a complete KPI system to track what...
How would Mr. Beast Market a Fitness Business?
Summary: In this article I explore how MrBeast would market a fitness business, and what fitness professionals can learn from his...
Solving Exercise Physiology’s Identity Crisis
Exercise Physiologists have been having an identity crisis since the profession was born. In my opinion, it’s a crisis faced equally by...
If sales and offers make you feel dirty, there’s a better way to grow
Summary: In this article I explore why traditional sales and discount-driven marketing make fitness business owners feel uncomfortable, and how...
Does your website pass the ‘no scroll ten second test’?
Does your website pass the ‘no scroll ten second test’?Here’s how to find out.Type your website link into your internet browser on your...
How a simple blog can drive website enquiries
I include a blog page on every site I build. And we strongly recommend our clients actually use it. You can see a sample of my own blog...
The Hidden Psychology Behind High-Converting Fitness Websites
I’ve built a lot of websites for fitness businesses. And I’ve learned something important: a good-looking site isn’t enough. What makes...
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ARTICLE ARCHIVE
Why you need to tell stories on your website
One of the most important pieces of marketing content I've created talks about the importance of storytelling. If you haven't checked it...
Your website ‘about me’ section is costing you leads
I've noticed something on almost every fitness and Personal Trainer website I visit.An 'About Us' section.Stop.I'm not trying to hurt...
How to get great website testimonials
There are few marketing strategies as powerful for a Personal Trainer, Gym, or Fitness Professional as social proof.Social proof is...
Should I put prices on my fitness website?
Undecided on whether to include pricing on your Fitness Business Website? One of the first questions people always ask me when I'm...
How my business earns me 23 hours a week
Summary: In this article I explore why business owners should stop measuring success only by money and start valuing time as...
How to turn your website into a lead generating machine
This is summarised from episode 82 of The Business of Fitness Podcast. Listen here.Learn more about how Dan can build you a website for...
How to plan a marketing photoshoot for your gym
Summary: In this article I explore how a professional photoshoot can transform your fitness business marketing, with practical steps to...
How to bring back ex-members to increase revenue
Summary: In this article I explain a simple client reactivation system for fitness businesses, show how to track resurrection rate, and share easy...
The one page fitness marketing checklist. Just do these things.
In this article I share the one-page marketing plan I recommend to every fitness business I mentor, focusing on 11 proven marketing areas that...
The top five episodes of The Business of Fitness Podcast
Thousands of the leading Australian Fitness Professionals listen to 🎧 The Business of Fitness Podcast. Are you missing out...
Easily earn $300/hour: This is how I’d rebuild a fitness business from scratch
What would I do if I had to start all over again?No clients. No reputation. No facility. Just a clean slate and the benefit...
9 unique ways to make your business stand out (to get more clients)
Summary: In this article, I explore nine powerful ways fitness business owners can stand out by being truly different, because in today’s crowded...
Videographer teaches me how to make videos people actually watch and share
I spoke to professional videographer, Bruce Garrod from Gingerbeard Media. This was part of a webinar I ran for the business owners I mentor. Bruce...
How this Exercise Physiologist doubled her Medicare conversion rate
Exercise Physiologist, Jesse Whitford, appeared on The Business of Fitness Podcast to discuss how she doubled her conversion rate from Medicare Team...
A two year waiting list – how this Exercise Physiologist did it.
Exercise Physiologist, Grant Hancock, appeared on The Business of Fitness Podcast to discuss how he built a 200+ person, two...
Delivering an Experience: The Strategy of ‘Being Different’.
Summary: In this article I explore the two things fitness professionals must master to succeed: becoming truly unique and...
Your missing marketing strategy. The power of storytelling.
Summary: In this article I explore how fitness professionals can use storytelling to spread ideas, connect with clients, and...
6 steps to a multiple income stream side hustle
Summary: In this article I unpack the six-step system I use (and recommend to fitness business owners) for launching a successful fitness side...
20 Strategies to become locally famous
I spoke with Renee Cabassi from 'Say Yes Fitness' about her practical strategies to become locally famous in your fitness...
Hyrox: Answer these 6 questions before adding it to your gym.
Summary: In this article I explore whether gym owners should add Hyrox training to their fitness business, by unpacking six key questions to help...
How I built a fitness business in 3 hours for $300
As I sit down to write this article, I’ve just spent the last three hours building a fitness business from scratch. Other...
10 ways to ensure your side hustle idea will make $50k.
Summary: This article uncovers the ten key questions every fitness business professional should ask to evaluate their side-hustle ideas, boosting...
We Asked 8 Experts: Is ChatGPT now better at programming than you are?
Summary: In this article I ask eight experts to rate the quality of ChatGPT generated training programs. I explore how AI-driven programming frees...
I tracked every minute of work time for a year. Here’s what I learned.
In 2024 I worked for 1,433 hours and 25 minutes, averaging 27.5 hours a week over six different task types. This is my...
ABOUT ME
I’ve operated Range of Motion, a highly successful fitness business for over 18 years.
Over the last six years, I’ve mentored and consulted for hundreds of business owners, conducting over five thousand one-on-one consultations.
I also run a digital marketing and web development agency, run sold out events, and host The Business of Fitness Podcast.
I know success, and I know how to help others build their own success.
Email Me
dan@rangeofmotion.net.au