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My latest article
Delivering an Experience: The Strategy of ‘Being Different’.
Summary: In this article I explore the two things fitness professionals must master to succeed: becoming truly unique and delivering a client...
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MY MOST RECENT articles
Your missing marketing strategy. The power of storytelling.
Summary: In this article I explore how fitness professionals can use storytelling to spread ideas, connect with clients, and...
6 steps to a multiple income stream side hustle
Summary: In this article I unpack the six-step system I use (and recommend to fitness business owners) for launching a successful fitness side...
20 Strategies to become locally famous
I spoke with Renee Cabassi from 'Say Yes Fitness' about her practical strategies to become locally famous in your fitness niche. Renee defines...
Hyrox: Answer these 6 questions before adding it to your gym.
Summary: In this article I explore whether gym owners should add Hyrox training to their fitness business, by unpacking six key questions to help...
How I built a fitness business in 3 hours for $300
As I sit down to write this article, I’ve just spent the last three hours building a fitness business from scratch. Other...
10 ways to ensure your side hustle idea will make $50k.
Summary: This article uncovers the ten key questions every fitness business professional should ask to evaluate their side-hustle ideas, boosting...
We Asked 8 Experts: Is ChatGPT now better at programming than you are?
Summary: In this article I ask eight experts to rate the quality of ChatGPT generated training programs. I explore how AI-driven programming frees...
I tracked every minute of work time for a year. Here’s what I learned.
In 2024 I worked for 1,433 hours and 25 minutes, averaging 27.5 hours a week over six different task types. This is my...
The only 5 reasons your fitness business is failing
There are only five things a fitness business needs to do. And if your business fails, it is only and always because your...
A philosophy for a full and good life
1: IntroductionFor as long as I can remember, my life has been semi-regularly interrupted by a parade of existential crises. My earliest memories of...
How to grow a fitness business WITHOUT more clients/members
If you’re like a lot of fitness business owners, you’re probably asking the wrong question when it comes to growing and...
3 ways to make it easier to earn more in a fitness business
Summary: Start with a problem, not just an idea, for a better business foundation. Avoid targeting people with barriers to your service, like time...
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ARTICLE ARCHIVE
9 ways to pivot your fitness business to earn more
If you’ve consumed any business related content in the 2020s, then you’re probably sick of the word ‘pivot’. It basically refers to changing the...
How to Slash Membership Suspensions to Boost Revenue
Key takeaways: Membership suspensions significantly hurt fitness business revenue. Identify and address common reasons for membership suspensions....
The four Es. A framework to build fitness businesses.
There’s something about the health and fitness industry that breeds entrepreneurs. It’s an industry that demands hard work, creativity, and a...
Struggling to get clients? Try these 19 strategies.
Short on time? Here’s a quick summary: The book ‘Traction’ outlines 19 marketing channels to achieve consistent growth for fitness businesses. Use a...
How measuring APM will instantly increase profits (without more members)
Summary: Fitness businesses focus too much on revenue, neglecting more important metrics like profit. Average profit per...
A gym advertising guide for every budget
We interviewed Rita Franchina, a digital marketing consultant from Franky Digital, on The Business of Fitness Podcast. To explore the effectiveness...
How to Raise Gym/PT Prices Without Losing Clients
Summary: Raising prices is necessary to avoid undervaluing your service and risking your business. Align your pricing with increased business and...
Saunas/Icebaths: A Money Maker for Gyms?
This industry will be a tough one to crack. You need to cross the chasm from early adopters to mainstream. You need to create demand as well as...
Managing Fitness Staff: An HR Perspective
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek...
Should my fitness staff be employees or contractors?
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek...
The Key Elements of Contracts for Fitness Staff
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek...
8 crazy fitness business models you haven’t considered
What if we could combine fitness business models to get all the upside, with none of the downside. Let’s talk about what...
Ranking the most profitable fitness business models
Summary: I rated five fitness business models across 12 categories. Personal Training excels in client progression and retention, but struggles with...
Elon Musk: Disrupting the Gym Business
Summary: Musk solves humanity's big problems; gym owners should solve clients' big problems. Musk embraces failure for learning; gyms should...
All the most successful fitness businesses track these 12 numbers
Introduction to KPIs: The most important six hours I spend in my business every year, are the 30 minutes a month where I do a deep dive into my...
How Fit Pros can build a more successful business in a changing future
US grocery giant, Trader Joe’s faced a challenge. Many competitors were investing in digital marketing and e-commerce, trying to stay ahead. Trader...
Seven steps to the perfect fitness testimonial
There are few marketing strategies as powerful for a Personal Trainer, Gym, or Fitness Professional as social proof. Social proof is quite simply...
How to earn $100,000 with online programming
We’ve got a very big problem with online fitness programming. What looked like the dream side hustle for personal trainers hasn’t lived up to the...
Don’t open a second gym before doing this
Is it time to start thinking about gym expansion? Dreaming about opening your second premises? There’s a question you need to ask yourself first....
Increase retention to 98% using this 10 minute strategy
Of all the fitness businesses I work with, there is a single strategy that disproportionately increases client retention. This one trick, which...
Are you a PTs in your 20s? Do these 5 things
So, you’re in your 20s and you want to make a career out of being a Personal Trainer? I mean, a REAL career. Not just something that will cover the...
The easy way to get your first 5 PT clients
Starting a career in personal training is both exciting and a little scary. You have the skills and the certification, but you still need clients....
I Reviewed 500 Fitness Business Insta Posts. Here’s What I Learned.
In an attempt to make my daily Instagram ‘doom scrolling’ more productive, I recently did a review of the content being shared by Perth Fitness...
What to do if client departures cancel out your new clients
Are your PT client or gym member numbers static? Do you feel like you’ve hit a membership plateau? Four new people start each month and four people...
ABOUT ME
I’ve operated Range of Motion, a highly successful fitness business for over 18 years.
Over the last six years, I’ve mentored and consulted for hundreds of business owners, conducting over five thousand one-on-one consultations.
I also run a digital marketing and web development agency, run sold out events, and host The Business of Fitness Podcast.
I know success, and I know how to help others build their own success.
Email Me
dan@rangeofmotion.net.au