by admin | Nov 13, 2025 | Business Models, Exercise Physiology, Strategy
Exercise Physiologists have been having an identity crisis since the profession was born. In my opinion, it’s a crisis faced equally by the governing body, Exercise and Sports Science Australia (ESSA), and the thousands of Exercise Physiologists who’ve built a career...
by admin | Sep 28, 2025 | Business Models, Innovation, Money, Philosophy, Productivity, Strategy, Systems
Summary: In this article I explore why business owners should stop measuring success only by money and start valuing time as their true currency, helping you design a more profitable and balanced business life. 4 things you’ll learn in this article: Why revenue and...
by admin | Jul 15, 2025 | Business Models, Experience, Innovation, Marketing, Staff, Strategy, Systems
What would I do if I had to start all over again?No clients. No reputation. No facility. Just a clean slate and the benefit of experience. Start With Life, Not Business Before thinking about logos or leases, I’d start by designing my life. What kind of dad do I want...
by admin | Jun 23, 2025 | Business Models, Experience, Innovation, Marketing, Strategy
Summary: In this article, I explore nine powerful ways fitness business owners can stand out by being truly different, because in today’s crowded market, being better isn’t enough. 5 things you’ll learn in this article: Why competing by being ‘better’...
by admin | Apr 22, 2025 | Business Models, Experience, Innovation, Marketing, Strategy
Summary: In this article I explore the two things fitness professionals must master to succeed: becoming truly unique and delivering a client experience that’s impossible to ignore. 5 things you’ll learn in this article: Why most fitness professionals confuse “being...
by admin | Apr 1, 2025 | Business Models, Innovation
Summary: In this article I unpack the six-step system I use (and recommend to fitness business owners) for launching a successful fitness side hustle – from identifying real problems to testing and scaling the idea. This is based on the process we follow in the...
