by admin | Aug 3, 2026 | Business Models, Education, Experience, Innovation, Marketing, Strategy
The following article is based on the 2026 Fitness Business Client Experience Workshop. Learn more about that event here. As a PT, the thing you sell is Personal Training. That’s your product. But it’s more than just a session. It’s even more than the results...
by admin | Jul 14, 2026 | Experience, Innovation, Marketing, Productivity, Strategy
Summary: In this article I explore why most people use AI backwards, outsourcing the journey when they should protect it, costing themselves growth and originality. 4 things you’ll learn in this article The difference between telic and atelic tasks, and why...
by admin | May 27, 2026 | Business Models, Experience, Innovation, Marketing, Strategy
Summary: In this article I explore how to build a new business from market problem to launch, using research, IP, branding, productisation and marketing strategy.5 things you’ll learn in this article:Why the best fitness business ideas should start with a real market...
by admin | May 5, 2026 | Experience, Innovation, Marketing, Philosophy, Strategy
Summary: In this article I explore why customer experience, not AI, is the real competitive advantage of the future, and how service businesses can escape commoditisation by entering the experience economy. 4 things you’ll learn in this article Why...
by admin | Aug 19, 2025 | Experience, Innovation, Marketing, Strategy, Systems
Summary: In this article I explain a simple client reactivation system for fitness businesses, show how to track resurrection rate, and share easy steps to win back ex-members.5 things you’ll learn in this articleHow to build a list of ex-clients and calculate a...
by admin | Jul 15, 2025 | Business Models, Experience, Innovation, Marketing, Staff, Strategy, Systems
What would I do if I had to start all over again?No clients. No reputation. No facility. Just a clean slate and the benefit of experience. Start With Life, Not Business Before thinking about logos or leases, I’d start by designing my life. What kind of dad do I want...
