by admin | Apr 22, 2025 | Business Models, Experience, Innovation, Marketing, Strategy
Summary: In this article I explore the two things fitness professionals must master to succeed: becoming truly unique and delivering a client experience that’s impossible to ignore. 5 things you’ll learn in this article: Why most fitness professionals confuse “being...
by admin | Apr 21, 2025 | Innovation, Marketing, Strategy
Summary: In this article I explore how fitness professionals can use storytelling to spread ideas, connect with clients, and grow their business by making their message memorable and impactful. 5 things you’ll learn in this article Why facts alone don’t sell and how...
by admin | Apr 1, 2025 | Business Models, Innovation
Summary: In this article I unpack the six-step system I use (and recommend to fitness business owners) for launching a successful fitness side hustle – from identifying real problems to testing and scaling the idea. This is based on the process we follow in the...
by admin | Mar 22, 2025 | Innovation, Marketing, Strategy
I spoke with Renee Cabassi from ‘Say Yes Fitness’ about her practical strategies to become locally famous in your fitness niche. Renee defines ‘locally famous’ as being the known or go-to person within your specific niche in your local...
by admin | Mar 4, 2025 | Business Models, Innovation, Strategy
Summary: In this article I explore whether gym owners should add Hyrox training to their fitness business, by unpacking six key questions to help decide if it’s the right strategic fit. 6 things you’ll learn in this article How to assess whether Hyrox actually solves...
by admin | Feb 5, 2025 | Innovation
As I sit down to write this article, I’ve just spent the last three hours building a fitness business from scratch. Other than three hours of my time, I also spent $300 to get the business off the ground. I’ve literally just finished and launched. I pressed enter to...
