Hi, I’m Dan Williams.
I makeover
fitness businesses
I help overhaul your business in one (big) weekend.
Are you a Business owner?
Are you feeling stuck, lost or directionless in business?
Is your Fitness Business in need of an acceleration, or even a comprehensive overhaul?
I specialise in working with fitness business owners who need guidance, direction and accountability to create a comprehensive business reset to turbo charge your fitness business.
THE THINGS you’ll take away
Your long term step-by-step plan for business success that will move you towards greater choice and freedom and your ideal life.
Your completed marketing blueprint to overcome the frustration of getting (and keeping) more members and clients.
Your fully systemised and streamlined business operations manual to overcome stress and run your business effortlessly.
THE THINGS you’ll take away
Here are the 18 things we'll work on:
- Business Direction: We’ll set targets and goals to design the future of your business.
- Culture and Core Values: We’ll build the pillars of your culture and the actions to uphold it.
- Unique Selling Proposition: Identification of the unique elements to capitalise on your strengths.
- KPI Tracking: Identification of key performance indicators and how to improve them.
- Systems and Operations: Designing of the systems to create automation in your business.
- Target Market Identification: Detailed creation of your avatar to form the basis for our marketing.
- Content Marketing: Designing of a plan to deliver quality content to build reputation.
- Social Media Documentation: We’ll develop a framework to guide consistent and effective posting.
- Microinfluencer Strategy: Turn your clients and members into raving fans of your business online.
- Social Media Marketing: Strategic campaigns to grow your audience and engage with clients.
- Email Marketing Strategy: Formulating a plan to build networks and capitalise on email marketing.
- Google Advertising Strategy: Search engine optimisation and paid Google Advertising plan.
- Referral Program Strategy: We’ll build and launch a process to create a stream of referrals.
- Promotions and Tactics: We’ll design short term strategies to help create boost in client numbers.
- Offline Marketing Strategy: A plan for ‘non-digital’ marketing using traditional exposure strategies.
- Client Macro Journey: Designing the long-term experience for client retention.
- Client Micro Journey: Optimising the experience your clients receive with each interaction.
- Personal Productivity: We’ll plan initiatives to maximise the time spent on your business.
Dan’s always there in my corner with a drop of a hat for any questions that come along. It’s really nice to be able to bounce off someone that has that experience.
Dan always goes the extra mile to support me and check in to make sure I’m on task and that I’m progressing. It makes me confident with the direction we’re heading.
With Dan’s help we didn’t have to make wrong decisions as he’d been through the process already. Regular check ins keep me accountable. We’ve had so many wins.
Dan has a very strong understanding of the fitness industry. He provides us with tried and tested advice to really solve problems in our industry specifically.
watch this if you need accountability.
how i’m different from other mentors.
great at fitness, but suck at business?
how people feel after a consult with me.
SNEAK PEAK MY ‘INSIDE-INDUSTRY’ KNOWLEDGE.
NEED A SOUNDING BOARD? WATCH THIS.
THIS IS WHAT A CONSULT LOOKS LIKE.
BEFORE AND AFTER WORKING WITH ME.
HERE’S HOW IT WORKS
An Intensive Two Days
I will join you at your business for an intensive two full days of business development.
Business Assessment
We will begin by working together to conduct a full and detailed deep dive and analysis of your business.
Business Development
Based on the analysis, you will then spend two days ‘business building’ in real time, working through business foundations, operations, systemisation, marketing and product/service development.
Business Makeover
You will leave the Fitness Business Makeover exhausted, but with an overhauled business, renewed motivation and a clear path forward.
What Next?
Following your Business Makeover, you will have 12 month access to Dan for guidance and mentorship as you continue to grow and develop your newly turbocharged business.
HERE’S HOW IT WORKS
SUCCESS STORIES
Higher Quality Leads for Fitness Revolution
Clear Business Direction for Mobius
Systemised Expansion for BodyMBrace
Helping Habitual S&C Start a Gym
Taking Bloom To The Next Level
Accountability & Support for PrimeFit
PRIORITISATION FOR ADAPTIVE STRENGTH

ABOUT ME
I’ve operated Range of Motion, a highly successful fitness business for over 18 years.
Over the last six years, I’ve mentored and consulted for hundreds of business owners, conducting over five thousand one-on-one consultations.
I also run a digital marketing and web development agency, run sold out events, and host The Business of Fitness Podcast.
I know success, and I know how to help others build their own success.
After a consult with Dan, we feel confident that we have a business agenda. The accountability is huge, knowing we have someone guide us in the right direction.
Dan’s provided a great deal of support. I’ve got plans in place and a sense of direction. I now feel in control of my business and confident about its future.
We were very unsure of where to start. Dan provided us with an overview of the business, how to systemise it and probably most of all make us accountable.
I’d recommend Dan to anyone who wants to take the next step and get the fundamentals down. He makes me feel a lot clearer and more in control.
PRICING
Business Makeover
$4199
- I’ll work with you at your Fitness Business for an intensive two day, one-on-one Fitness Business Makeover.
Business Mentoring
One consult / fortnight (limited availability)
$70/week
- 60 minute face-to-face or video call initial consultation.
- FORTNIGHTLY consult including actionable tasks/homework.
- Full retainer outside our consults (you have continual access to me).
- Quarterly masterminds with other business owners I mentor, and full access to this network.
- Regular marketing reviews, SWOT analyses, time audits, KPI checks.
- Quarterly subject matter expert events (exclusive to business owners I mentor).
To see if a Fitness Business Makeover is right for you, let’s make time to catch up for a video call.
Email Me
dan@rangeofmotion.net.au