by admin | Jun 23, 2025 | Business Models, Experience, Innovation, Marketing, Strategy
Summary: In this article, I explore nine powerful ways fitness business owners can stand out by being truly different, because in today’s crowded market, being better isn’t enough. 5 things you’ll learn in this article: Why competing by being ‘better’...
by admin | Apr 22, 2025 | Business Models, Experience, Innovation, Marketing, Strategy
Summary: In this article I explore the two things fitness professionals must master to succeed: becoming truly unique and delivering a client experience that’s impossible to ignore. 5 things you’ll learn in this article: Why most fitness professionals confuse “being...
by admin | Nov 14, 2024 | Experience, Money, Strategy
Key takeaways: Membership suspensions significantly hurt fitness business revenue. Identify and address common reasons for membership suspensions. Implement policies to limit and manage suspensions effectively. Communicate consistently with suspended members to...
by Dan Williams | Jan 13, 2024 | Business Models, Experience, Innovation, Strategy
US grocery giant, Trader Joe’s faced a challenge. Many competitors were investing in digital marketing and e-commerce, trying to stay ahead. Trader Joe’s needed to find a way to stay relevant and compete without losing focus on what customers really needed. A...
by Dan Williams | Jul 12, 2023 | Experience, Marketing
Are your PT client or gym member numbers static? Do you feel like you’ve hit a membership plateau? Four new people start each month and four people leave? Do you often see a new client coming in, and at the same time, wave goodbye to an older one? You probably think,...
by Dan Williams | May 27, 2023 | Experience, Marketing, Strategy
If you work in the fitness industry, you’ll know that there’s a rare breed of clients and members who possess the priceless ability of driving a regular influx of clients to your fitness business. We call them, ‘Super Referers’. And they’re worth their weight in gold....
