by Dan Williams | Jun 8, 2024 | Marketing
We interviewed Rita Franchina, a digital marketing consultant from Franky Digital, on The Business of Fitness Podcast. To explore the effectiveness of marketing strategies across various budget levels, we set Rita a challenge: devise seven distinct marketing...
by Dan Williams | Jun 1, 2024 | Business Models, Money, Strategy
Summary: Raising prices is necessary to avoid undervaluing your service and risking your business. Align your pricing with increased business and living costs over the years. Base your rates on the life you want, not competitors’ prices. Implement annual price...
by Dan Williams | May 4, 2024 | Innovation, Marketing, Money, Strategy
This industry will be a tough one to crack. You need to cross the chasm from early adopters to mainstream. You need to create demand as well as supply. You need to position recovery modalities as painkillers, not vitamins. You need to buck the trend of first movers...
by Dan Williams | Apr 7, 2024 | Staff
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. For gym...
by Dan Williams | Apr 7, 2024 | Staff
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek independent legal advice as this information is general in nature and may not apply to your specific situation. Deciding...
