by admin | Oct 4, 2025 | Marketing, Websites
Does your website pass the ‘no scroll ten second test’?Here’s how to find out.Type your website link into your internet browser on your phone.Put your phone down (so you can’t scroll!) and start the clock.Before ten seconds has elapsed, your website should have fully...
by admin | Oct 2, 2025 | Marketing, Websites
I include a blog page on every site I build. And we strongly recommend our clients actually use it. You can see a sample of my own blog page here.I know the word blog can feel outdated. It makes people think of long hours spent writing formal articles. In reality, a...
by admin | Oct 1, 2025 | Marketing, Websites
I’ve built a lot of websites for fitness businesses. And I’ve learned something important: a good-looking site isn’t enough. What makes a website work is psychology – understanding how people make decisions and shaping the experience so visitors feel understood, safe,...
by admin | Oct 1, 2025 | Marketing, Websites
One of the most important pieces of marketing content I’ve created talks about the importance of storytelling. If you haven’t checked it out, and want to learn more about why you should build your marketing strategy around stories, you can read, listen to...
by admin | Oct 1, 2025 | Marketing, Websites
I’ve noticed something on almost every fitness and Personal Trainer website I visit.An ‘About Us’ section.Stop.I’m not trying to hurt your feelings, but your prospective clients don’t care about you. Not yet, anyway.What they care about...
by admin | Sep 30, 2025 | Marketing, Websites
There are few marketing strategies as powerful for a Personal Trainer, Gym, or Fitness Professional as social proof.Social proof is quite simply about sharing the experience and successes of your current and previous clients.When potential new Personal Training...
