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Designing a remarkable PT session clients will rave about
The following article is based on the 2026 Fitness Business Client Experience Workshop. Learn more about that event here. As a PT, the thing you sell is Personal Training. That’s your product. But it’s more than just a session. It’s even more than...
Stop Outsourcing the Wrong Things to AI
Summary: In this article I explore why most people use AI backwards, outsourcing the journey when they should protect it, costing themselves growth and originality. 4 things you'll learn in this article The difference between telic and atelic tasks, and why confusing...
I built a business from zero and documented every step
Summary: In this article I explore how to build a new business from market problem to launch, using research, IP, branding, productisation and marketing strategy.5 things you’ll learn in this article:Why the best fitness business ideas should start with a...
Why I’m betting my business and my career on customer experience
Summary: In this article I explore why customer experience, not AI, is the real competitive advantage of the future, and how service businesses can escape commoditisation by entering the experience economy. 4 things you'll learn in this article Why...
Four simple steps to charging $10,000 for your service
Summary: In this article I uncover the pricing mistake leaving fitness professionals underpaid, and share the four-step approach I used to help one trainer charge $25,000 per client.Four things you'll learn in this articleWhy the traditional "build first,...
How you can use agentic AI to earn more money and win back time
Summary: In this article I explore agentic AI, how it differs from chat-based AI, and why delegating to it rather than using it can help you earn more and reclaim time.5 things you'll learn in this articleThe key difference between chat-based and agentic...
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