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How you can use agentic AI to earn more money and win back time
Summary: In this article I explore agentic AI, how it differs from chat-based AI, and why delegating to it rather than using it can help you earn more and reclaim time.5 things you'll learn in this articleThe key difference between chat-based and agentic...
The Ultimate Guide to Business KPIs
Summary: I explain why most business owners glance at numbers without using them well, and share a complete KPI system to track what matters, focus your effort, and build a better life.5 things you'll learn in this articleWhy glancing at revenue or...
How would Mr. Beast Market a Fitness Business?
Summary: In this article I explore how MrBeast would market a fitness business, and what fitness professionals can learn from his approach to attention, storytelling, referrals, content, and growth. 5 things you’ll learn in this article How to make your...
Solving Exercise Physiology’s Identity Crisis
Exercise Physiologists have been having an identity crisis since the profession was born. In my opinion, it’s a crisis faced equally by the governing body, Exercise and Sports Science Australia (ESSA), and the thousands of Exercise Physiologists who’ve...
If sales and offers make you feel dirty, there’s a better way to grow
Summary: In this article I explore why traditional sales and discount-driven marketing make fitness business owners feel uncomfortable, and how shifting to an experience-focused approach can create trust, authenticity, and lasting client relationships. 5 things you’ll...
Does your website pass the ‘no scroll ten second test’?
Does your website pass the ‘no scroll ten second test’?Here’s how to find out.Type your website link into your internet browser on your phone.Put your phone down (so you can’t scroll!) and start the clock.Before ten seconds has elapsed, your website should...
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