Unique Selling Proposition

The thing that we do that is different to everyone else is…

Avatar Psychographic

We are for the sort of people who need…

Current focuses

  1. Focus one.
  2. Focus two.
  3. Focus three.

lifestyle design

Ideal

day

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  • five
Ideal

week

  • one
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  • five
Ideal

month

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Ideal

year

  • one
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SERVICE Menu

  • Service one: Description. Price.
  • Service two: Description. Price.
  • Service three: Description. Price.
  • Service four: Description. Price.
  • Service five: Description. Price.

kpi tracking

KPI

Target: 

Most recent result: 

KPI

Target: 

Most recent result: 

KPI

Target: 

Most recent result: 

KPI

Target: 

Most recent result: 

KPI

Target: 

Most recent result: 

most recent swot analysis

STRENGTHS

Things your business does well.

  • abc
  • abc
  • abc

WEAKNESSES

Things your business needs to improve on.

  • abc
  • abc
  • abc

OPPORTUNITIES

External factors your business could use to grow.

  • abc
  • abc
  • abc

THREATS

External factors that could harm your business.

  • abc
  • abc
  • abc

most recent TIME AUDIT

most recent business self assessment ratings

  • Current business health (out of 330 available points) 50% 50%
  • Previous scores 50% 50%
  • 50% 50%

Low (1-3/10)

  • xxx
  • xxx
  • xxx

Medium (4-7/10)

  • xxx
  • xxx
  • xxx

High (8-10/10)

  • xxx
  • xxx
  • xxx

Business

roadmap

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Business Deep Dive Questionnaire

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Business Self Assessment

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Lifestyle Design

By the end of this task we will have intentionally designed a life your business supports, with clear structure across your days, weeks, months, and years.

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upcoming focus

Personal Organisation And Productivity

By the end of this task we will have a structured productivity system that allows us to manage your time effectively and focus on what matters most.

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upcoming focus

Service Menu

By the end of this task we will have a simple, clear service menu with well-defined offerings, outcomes, and pricing that make it easy for customers to choose.

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KPIs

By the end of this task we will have a clear set of key performance indicators and a system for tracking and using them to guide decision making.

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USP

By the end of this task we will have a clearly defined and actionable unique selling proposition that differentiates your business and positions you in a category of one.

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Avatar

By the end of this task we will have a clearly defined avatar with a deep understanding of who they are, what they struggle with, and what they truly want.

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One Page Business Model

By the end of this task we will have a clear, simple one page business model that defines who you help, how you are different, and how your services solve their problems.

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Culture

By the end of this task we will have a clearly defined and intentionally designed culture that shapes behaviour, standards, and expectations within your business.

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Lifetime Experience

By the end of this task we will have mapped and designed the full lifetime journey of your customers, from first interaction through to long-term engagement.

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Service Experience

By the end of this task we will have a clearly defined and repeatable service experience that ensures consistency and quality across every interaction.

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Intentional Magic

By the end of this task we will have identified and implemented small, intentional moments that exceed expectations and create memorable experiences.

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upcoming focus

Service Recovery

By the end of this task we will have a clear process for handling mistakes and resolving issues in a way that strengthens trust and improves the customer experience.

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Business Systemisation

By the end of this task we will have clear systems, roles, and processes that improve consistency, efficiency, and scalability.

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Marketing Psychology

By the end of this task we will understand and apply key psychological principles to improve the effectiveness of your marketing.

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Retention

By the end of this task we will have a clear strategy for improving retention by delivering an experience that keeps customers engaged and committed.

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Customer Reactivation

By the end of this task we will have a structured process for reconnecting with past customers and bringing them back into your business.

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Continuity

By the end of this task we will have strategies in place to reduce service pauses and maintain customer engagement and continuity.

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Sales

By the end of this task we will have a natural, human sales process that builds trust and helps people confidently choose to work with you.

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Content Marketing

By the end of this task we will have a consistent content strategy that builds trust, demonstrates expertise, and attracts the right people.

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Email Marketing

By the end of this task we will have an email marketing system that nurtures your audience, provides value, and drives engagement and sales.

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Storytelling And Documentation

By the end of this task we will have a system for consistently capturing and sharing customer stories that build trust and create emotional connection.

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Referral Process

By the end of this task we will have a clear and systemised referral process that makes it easy for customers to refer others.

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Google Business Profile

By the end of this task we will have a fully optimised profile that improves visibility, builds trust, and generates local enquiries.

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upcoming focus

Micro Influencer Marketing

By the end of this task we will have built partnerships with trusted individuals who help expand your reach and credibility.

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upcoming focus

Community Marketing

By the end of this task we will have increased your visibility and reputation within your local community, positioning your business as the obvious choice.

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upcoming focus

Website

By the end of this task we will have a clear, simple, high-converting website that communicates who you help, the problems you solve, and how to take the next step.

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upcoming focus

Promotions And Tactics

By the end of this task we will have a planned and intentional approach to promotions, using them strategically alongside long-term marketing efforts.

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Social Media Advertising

By the end of this task we will have a structured and effective approach to running social media advertising campaigns that generate leads and drive results.

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Google Advertising

By the end of this task we will have a clear and effective approach to running Google advertising campaigns that capture high-intent leads.

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upcoming focus

One Page Marketing Plan

By the end of this task we will have a clear and simple marketing plan that outlines your key strategies and keeps your efforts focused and consistent.

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Staff Development

By the end of this task we will have a structured approach to hiring, training, and developing staff to deliver consistent, high-quality service.

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Price Increase

By the end of this task we will have a clear and confident pricing strategy, with a plan for reviewing and increasing prices in line with value.

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Multiple Income Streams

By the end of this task we will have a structured approach to testing and building additional income streams without creating unnecessary complexity.

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upcoming focus

Client Surveys

By the end of this task we will have a structured system for collecting, analysing, and acting on customer feedback to continuously improve your service.

badges unlocked

Pre- Start

Commitment to the process

Business deep dive

Business Strategy

Lifestyle design

avatar

usp

service menu

culture

one page business model

Customer Experience

lifetime experience

service experience

intentional magic

service recovery

client surveys

retention

CONTINUITY

Marketing and Sales

website

content marketing

Email marketing

Community marketing

Micro-influencer marketing

Storytelling and documentation

Marketing psychology

Social media advertising

Google advertising

Google Business Profile

One-page marketing plan

Sales

Promotions and tactics

Referral process

Customer reactivation

Operations

Business systemisation

Staff development

Personal organisation and productivity

Financials

KPIs

Price increase

Side projects

pre- consultation questionnaire

How would you currently rate your life and business?