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My latest article
Stop Outsourcing the Wrong Things to AI
Summary: In this article I explore why most people use AI backwards, outsourcing the journey when they should protect it, costing themselves growth...
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MY MOST RECENT articles
9 unique ways to make your business stand out (to get more clients)
Summary: In this article, I explore nine powerful ways fitness business owners can stand out by being truly different, because in today’s crowded...
Videographer teaches me how to make videos people actually watch and share
I spoke to professional videographer, Bruce Garrod from Gingerbeard Media. This was part of a webinar I ran for the business owners I mentor. Bruce...
How this Exercise Physiologist doubled her Medicare conversion rate
Exercise Physiologist, Jesse Whitford, appeared on The Business of Fitness Podcast to discuss how she doubled her conversion rate from Medicare Team...
A two year waiting list – how this Exercise Physiologist did it.
Exercise Physiologist, Grant Hancock, appeared on The Business of Fitness Podcast to discuss how he built a 200+ person, two...
Delivering an Experience: The Strategy of ‘Being Different’.
Summary: In this article I explore the two things fitness professionals must master to succeed: becoming truly unique and...
Your missing marketing strategy. The power of storytelling.
Summary: In this article I explore how fitness professionals can use storytelling to spread ideas, connect with clients, and...
6 steps to a multiple income stream side hustle
Summary: In this article I unpack the six-step system I use (and recommend to fitness business owners) for launching a successful fitness side...
20 Strategies to become locally famous
I spoke with Renee Cabassi from 'Say Yes Fitness' about her practical strategies to become locally famous in your fitness...
Hyrox: Answer these 6 questions before adding it to your gym.
Summary: In this article I explore whether gym owners should add Hyrox training to their fitness business, by unpacking six key questions to help...
How I built a fitness business in 3 hours for $300
As I sit down to write this article, I’ve just spent the last three hours building a fitness business from scratch. Other...
10 ways to ensure your side hustle idea will make $50k.
Summary: This article uncovers the ten key questions every fitness business professional should ask to evaluate their side-hustle ideas, boosting...
We Asked 8 Experts: Is ChatGPT now better at programming than you are?
Summary: In this article I ask eight experts to rate the quality of ChatGPT generated training programs. I explore how AI-driven programming frees...
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ARTICLE ARCHIVE
Increase retention to 98% using this 10 minute strategy
Of all the fitness businesses I work with, there is a single strategy that disproportionately increases client retention. This one trick, which...
Are you a PTs in your 20s? Do these 5 things
So, you’re in your 20s and you want to make a career out of being a Personal Trainer? I mean, a REAL career. Not just something that will cover the...
The easy way to get your first 5 PT clients
Starting a career in personal training is both exciting and a little scary. You have the skills and the certification, but you still need clients....
I Reviewed 500 Fitness Business Insta Posts. Here’s What I Learned.
In an attempt to make my daily Instagram ‘doom scrolling’ more productive, I recently did a review of the content being shared by Perth Fitness...
What to do if client departures cancel out your new clients
Are your PT client or gym member numbers static? Do you feel like you’ve hit a membership plateau? Four new people start each month and four people...
How to attract ‘super referrers’ to our gym
If you work in the fitness industry, you’ll know that there’s a rare breed of clients and members who possess the priceless ability of driving a...
17 things a business mentor can do for you
A business mentor is someone with vast industry and business experience. They can draw on this experience to help you build and optimise your own...
What Happens in a Business Mentoring Consult?
Every business mentoring consultation I run as part of Range of Motion Business Mentoring is different. They’re different because every business...
Why Fitness Business Owners should take deload weeks
We know that athletes should take deload weeks from their training, so why shouldn’t fitness business owners take deload weeks from their business?...
The time management strategy the top Fitness Professionals use
SUMMARY: Time management is as a meta skill for fitness business success. There are three main ways Fitness Professionals spend their time: working...
The True Cost of Running a Fitness Business: Your REAL Hourly Rate
Summary: Tracking your true hourly rate is one of the most important KPIs for Fitness Professionals. By doing this, you're able to measure the true...
How PTs can earn $100k/year in 20 hours a week
Summary: By carefully designing your life, and following a five step process, it's possible for Personal Trainers to earn $100,000 a year (after tax...
What can the happiest country on Earth teach Fitness Professionals about running a happier business?
As a fitness business owner, it is important to not only focus on financial success, but also on how your business is impacting your own quality of...
This social media mistake is one reason you’re not getting more new clients.
New clients are always stalking your fitness business. They’re scrolling through your instagram and Facebook feeds. They’re watching your stories....
When should a Fitness Professional pursue multiple income streams?
Are you a Fitness Professional who wants to develop multiple income streams? A ‘fitness-preneur’? You’re not alone. The entrepreneurial spark is...
Has your fitness business plateaued? Try these 11 strategies.
At the start of every Fitness Business Mentoring consult, we ask the business owner how their business is going. We’re looking for a ‘zoomed out’...
How to increase fitness lead conversions by 391%
Let’s talk about how to increase the number of leads you convert from enquires to the next step of your client journey. Your fitness business should...
It’s important to STAY BAD at some things in your Fitness Business
Contrary to popular belief, you don’t always need to fix the things you suck at in business. Establishing the USP (unique selling proposition) of...
Want to have a long, successful PT career
A career needs to solve the problems of the person who has that career. A young, newly graduated Personal Trainer doesn’t have a lot of financial...
9 things to do before selling your fitness business
Thinking about selling your fitness business? Here are our top tips to make sure you're making the right choice (tips one and two), and to maximise...
Distracted by business ideas? Read this.
Fitness entrepreneurs have no shortage of ideas. It’s a superpower… But also a curse. Ideas are the spark that a business needs to come to life. But...
Using the Laddering Method to attract fitness clients
There’s a big mistake a lot of Fitness Professionals are making when trying to attract new clients to their business. And it’s easy to fix. The...
Advice to young PTs looking for long term clients
Your business isn’t for everyone. Or at least it shouldn’t be if you’ve developed a unique selling proposition. So, mathematically speaking, how...
Is your fitness business making the ‘Straddle Strategy’ mistake?
One of the biggest business model mistakes we see from the Fitness Businesses we work with is a ‘Straddled Strategy’. The path to this faulty...
ABOUT ME
I’ve operated Range of Motion, a highly successful fitness business for over 18 years.
Over the last six years, I’ve mentored and consulted for hundreds of business owners, conducting over five thousand one-on-one consultations.
I also run a digital marketing and web development agency, run sold out events, and host The Business of Fitness Podcast.
I know success, and I know how to help others build their own success.
Email Me
dan@rangeofmotion.net.au