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Your missing marketing strategy. The power of storytelling.
Summary: In this article I explore how fitness professionals can use storytelling to spread ideas, connect with clients, and...
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MY MOST RECENT articles
9 ways to pivot your fitness business to earn more
If you’ve consumed any business related content in the 2020s, then you’re probably sick of the word ‘pivot’. It basically refers to changing the...
How to Slash Membership Suspensions to Boost Revenue
Key takeaways: Membership suspensions significantly hurt fitness business revenue. Identify and address common reasons for membership suspensions....
The four Es. A framework to build fitness businesses.
There’s something about the health and fitness industry that breeds entrepreneurs. It’s an industry that demands hard work, creativity, and a...
Struggling to get clients? Try these 19 strategies.
Short on time? Here’s a quick summary: The book ‘Traction’ outlines 19 marketing channels to achieve consistent growth for fitness businesses. Use a...
How measuring APM will instantly increase profits (without more members)
Summary: Fitness businesses focus too much on revenue, neglecting more important metrics like profit. Average profit per...
A gym advertising guide for every budget
We interviewed Rita Franchina, a digital marketing consultant from Franky Digital, on The Business of Fitness Podcast. To explore the effectiveness...
How to Raise Gym/PT Prices Without Losing Clients
Summary: Raising prices is necessary to avoid undervaluing your service and risking your business. Align your pricing with increased business and...
Saunas/Icebaths: A Money Maker for Gyms?
This industry will be a tough one to crack. You need to cross the chasm from early adopters to mainstream. You need to create demand as well as...
Managing Fitness Staff: An HR Perspective
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek...
Should my fitness staff be employees or contractors?
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek...
The Key Elements of Contracts for Fitness Staff
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek...
8 crazy fitness business models you haven’t considered
What if we could combine fitness business models to get all the upside, with none of the downside. Let’s talk about what...
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ARTICLE ARCHIVE
How to attract ‘super referrers’ to our gym
If you work in the fitness industry, you’ll know that there’s a rare breed of clients and members who possess the priceless ability of driving a...
17 things a business mentor can do for you
A business mentor is someone with vast industry and business experience. They can draw on this experience to help you build and optimise your own...
What Happens in a Business Mentoring Consult?
Every business mentoring consultation I run as part of Range of Motion Business Mentoring is different. They’re different because every business...
Why Fitness Business Owners should take deload weeks
We know that athletes should take deload weeks from their training, so why shouldn’t fitness business owners take deload weeks from their business?...
The time management strategy the top Fitness Professionals use
SUMMARY: Time management is as a meta skill for fitness business success. There are three main ways Fitness Professionals spend their time: working...
The True Cost of Running a Fitness Business: Your REAL Hourly Rate
Summary: Tracking your true hourly rate is one of the most important KPIs for Fitness Professionals. By doing this, you're able to measure the true...
How PTs can earn $100k/year in 20 hours a week
Summary: By carefully designing your life, and following a five step process, it's possible for Personal Trainers to earn $100,000 a year (after tax...
What can the happiest country on Earth teach Fitness Professionals about running a happier business?
As a fitness business owner, it is important to not only focus on financial success, but also on how your business is impacting your own quality of...
This social media mistake is one reason you’re not getting more new clients.
New clients are always stalking your fitness business. They’re scrolling through your instagram and Facebook feeds. They’re watching your stories....
When should a Fitness Professional pursue multiple income streams?
Are you a Fitness Professional who wants to develop multiple income streams? A ‘fitness-preneur’? You’re not alone. The entrepreneurial spark is...
Has your fitness business plateaued? Try these 11 strategies.
At the start of every Fitness Business Mentoring consult, we ask the business owner how their business is going. We’re looking for a ‘zoomed out’...
How to increase fitness lead conversions by 391%
Let’s talk about how to increase the number of leads you convert from enquires to the next step of your client journey. Your fitness business should...
It’s important to STAY BAD at some things in your Fitness Business
Contrary to popular belief, you don’t always need to fix the things you suck at in business. Establishing the USP (unique selling proposition) of...
Want to have a long, successful PT career
A career needs to solve the problems of the person who has that career. A young, newly graduated Personal Trainer doesn’t have a lot of financial...
9 things to do before selling your fitness business
Thinking about selling your fitness business? Here are our top tips to make sure you're making the right choice (tips one and two), and to maximise...
Distracted by business ideas? Read this.
Fitness entrepreneurs have no shortage of ideas. It’s a superpower… But also a curse. Ideas are the spark that a business needs to come to life. But...
Using the Laddering Method to attract fitness clients
There’s a big mistake a lot of Fitness Professionals are making when trying to attract new clients to their business. And it’s easy to fix. The...
Advice to young PTs looking for long term clients
Your business isn’t for everyone. Or at least it shouldn’t be if you’ve developed a unique selling proposition. So, mathematically speaking, how...
Is your fitness business making the ‘Straddle Strategy’ mistake?
One of the biggest business model mistakes we see from the Fitness Businesses we work with is a ‘Straddled Strategy’. The path to this faulty...
A strategy guide to generating multiple income streams for Fitness Professionals
The first step to multiple income streams for fitness professionals. I was a 20 year old kid when the patent attorney said to me, ‘Ahhh, so...
You tell your clients to be consistent. Are you consistent in business?
Sometimes as Fitness Professionals we need to take our own advice. The things we say to our clients can also be great advice when we’re trying to...
8 easy ways for Fitness Professionals to increase their business IQ
A lot of Personal Trainers feel like they become qualified with a sound knowledge of fitness, but feel completely in the dark when it comes to...
Fixing the top 3 reasons clients leave your fitness business
For a fitness business owners, increasing the number of clients and members you have over time is a constant stressor. And while attracting new...
9 steps to dominating Google for Fitness Businesses
With recent changes in social media advertising, and declining trends in certain social media usage, Google should be demanding more attention from...
ABOUT ME
I’ve operated Range of Motion, a highly successful fitness business for over 18 years.
Over the last six years, I’ve mentored and consulted for hundreds of business owners, conducting over five thousand one-on-one consultations.
I also run a digital marketing and web development agency, run sold out events, and host The Business of Fitness Podcast.
I know success, and I know how to help others build their own success.
Email Me
dan@rangeofmotion.net.au