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Stop Outsourcing the Wrong Things to AI
Summary: In this article I explore why most people use AI backwards, outsourcing the journey when they should protect it, costing themselves growth...
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MY MOST RECENT articles
Why you need to tell stories on your website
One of the most important pieces of marketing content I've created talks about the importance of storytelling. If you haven't checked it...
Your website ‘about me’ section is costing you leads
I've noticed something on almost every fitness and Personal Trainer website I visit.An 'About Us' section.Stop.I'm not trying to hurt...
How to get great website testimonials
There are few marketing strategies as powerful for a Personal Trainer, Gym, or Fitness Professional as social proof.Social proof is...
Should I put prices on my fitness website?
Undecided on whether to include pricing on your Fitness Business Website? One of the first questions people always ask me when I'm...
How my business earns me 23 hours a week
Summary: In this article I explore why business owners should stop measuring success only by money and start valuing time as...
How to turn your website into a lead generating machine
This is summarised from episode 82 of The Business of Fitness Podcast. Listen here.Learn more about how Dan can build you a website for...
How to plan a marketing photoshoot for your gym
Summary: In this article I explore how a professional photoshoot can transform your fitness business marketing, with practical steps to...
How to bring back ex-members to increase revenue
Summary: In this article I explain a simple client reactivation system for fitness businesses, show how to track resurrection rate, and share easy...
The one page fitness marketing checklist. Just do these things.
In this article I share the one-page marketing plan I recommend to every fitness business I mentor, focusing on 11 proven marketing areas that...
The top five episodes of The Business of Fitness Podcast
Thousands of the leading Australian Fitness Professionals listen to 🎧 The Business of Fitness Podcast. Are you missing out...
Easily earn $300/hour: This is how I’d rebuild a fitness business from scratch
What would I do if I had to start all over again?No clients. No reputation. No facility. Just a clean slate and the benefit...
9 unique ways to make your business stand out (to get more clients)
Summary: In this article, I explore nine powerful ways fitness business owners can stand out by being truly different, because in today’s crowded...
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ARTICLE ARCHIVE
The only 5 reasons your fitness business is failing
There are only five things a fitness business needs to do. And if your business fails, it is only and always because your...
A philosophy for a full and good life
1: IntroductionFor as long as I can remember, my life has been semi-regularly interrupted by a parade of existential crises. My earliest memories of...
How to grow a fitness business WITHOUT more clients/members
If you’re like a lot of fitness business owners, you’re probably asking the wrong question when it comes to growing and...
3 ways to make it easier to earn more in a fitness business
Summary: Start with a problem, not just an idea, for a better business foundation. Avoid targeting people with barriers to your service, like time...
9 ways to pivot your fitness business to earn more
If you’ve consumed any business related content in the 2020s, then you’re probably sick of the word ‘pivot’. It basically refers to changing the...
How to Slash Membership Suspensions to Boost Revenue
Key takeaways: Membership suspensions significantly hurt fitness business revenue. Identify and address common reasons for membership suspensions....
The four Es. A framework to build fitness businesses.
There’s something about the health and fitness industry that breeds entrepreneurs. It’s an industry that demands hard work, creativity, and a...
Struggling to get clients? Try these 19 strategies.
Short on time? Here’s a quick summary: The book ‘Traction’ outlines 19 marketing channels to achieve consistent growth for fitness businesses. Use a...
How measuring APM will instantly increase profits (without more members)
Summary: Fitness businesses focus too much on revenue, neglecting more important metrics like profit. Average profit per...
A gym advertising guide for every budget
We interviewed Rita Franchina, a digital marketing consultant from Franky Digital, on The Business of Fitness Podcast. To explore the effectiveness...
How to Raise Gym/PT Prices Without Losing Clients
Summary: Raising prices is necessary to avoid undervaluing your service and risking your business. Align your pricing with increased business and...
Saunas/Icebaths: A Money Maker for Gyms?
This industry will be a tough one to crack. You need to cross the chasm from early adopters to mainstream. You need to create demand as well as...
Managing Fitness Staff: An HR Perspective
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek...
Should my fitness staff be employees or contractors?
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek...
The Key Elements of Contracts for Fitness Staff
This article contains some of the key ideas from a webinar presented by Ash Williams, and published on The Business of Fitness Podcast. Always seek...
8 crazy fitness business models you haven’t considered
What if we could combine fitness business models to get all the upside, with none of the downside. Let’s talk about what...
Ranking the most profitable fitness business models
Summary: I rated five fitness business models across 12 categories. Personal Training excels in client progression and retention, but struggles with...
Elon Musk: Disrupting the Gym Business
Summary: Musk solves humanity's big problems; gym owners should solve clients' big problems. Musk embraces failure for learning; gyms should...
All the most successful fitness businesses track these 12 numbers
Introduction to KPIs: The most important six hours I spend in my business every year, are the 30 minutes a month where I do a deep dive into my...
How Fit Pros can build a more successful business in a changing future
US grocery giant, Trader Joe’s faced a challenge. Many competitors were investing in digital marketing and e-commerce, trying to stay ahead. Trader...
Seven steps to the perfect fitness testimonial
There are few marketing strategies as powerful for a Personal Trainer, Gym, or Fitness Professional as social proof. Social proof is quite simply...
How to earn $100,000 with online programming
We’ve got a very big problem with online fitness programming. What looked like the dream side hustle for personal trainers hasn’t lived up to the...
Don’t open a second gym before doing this
Is it time to start thinking about gym expansion? Dreaming about opening your second premises? There’s a question you need to ask yourself first....
Increase retention to 98% using this 10 minute strategy
Of all the fitness businesses I work with, there is a single strategy that disproportionately increases client retention. This one trick, which...
ABOUT ME
I’ve operated Range of Motion, a highly successful fitness business for over 18 years.
Over the last six years, I’ve mentored and consulted for hundreds of business owners, conducting over five thousand one-on-one consultations.
I also run a digital marketing and web development agency, run sold out events, and host The Business of Fitness Podcast.
I know success, and I know how to help others build their own success.
Email Me
dan@rangeofmotion.net.au